INSPIRED by Marty Cagan

Author:Marty Cagan
Language: eng
Format: epub
ISBN: 9781119387565
Publisher: Wiley
Published: 2017-12-04T14:14:43+00:00

To quote Marc Andreessen, “The most important thing is to know what you can't know,” and we can't know in advance which of our ideas will work with customers and which won't. So, we approach discovery with the mindset that many, if not most, of our ideas won't work out. The most common reason for this is value, but sometimes the design is too complicated, and sometimes it would take far too long to build, and sometimes there turn out to be legal or privacy issues. The point is we need to be open to solving the underlying problem in different ways if necessary.

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